Introduction

EXTENSION EDUCATION & COMMUNICATION MANAGEMENT

The Department of Extension Education and Communication Management (EECM) at PJTAU, Hyderabad, trains students to effectively communicate agricultural and life-enhancing technologies, especially to rural and tribal communities. Emphasis is placed on developing content in audio, visual, and written formats based on societal needs. Students gain hands-on experience in both conventional and digital media production. The department plays a key role in empowering farm families through the dissemination of latest technologies. It focuses on capacity building, skill enhancement, and promoting sustainable rural development. EECM prepares students to contribute meaningfully to national progress.

    Why this Programme?

    • To develop strong understanding in Extension Education and Communication Management for careers in agriculture and rural development.

    • To prepare globally competent researchers for innovative, policy-relevant work.

    • To encourage research in key areas like ICT, media, gender, entrepreneurship, and capacity building.

    • To equip students for impactful research contributing to state, national, and global development.

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    Aim of the Programme

    • The Ph.D. programme in Extension Education and Communication Management follows ICAR guidelines, offering courses like Managerial Skills, Impact Assessment, Scaling Techniques, and e-Extension Projects. The curriculum combines theory with field-based learning by experienced faculty. Student dissertations aim to develop independent research skills in advanced areas of the discipline.

    Application and Admission

    To get admission into the Ph.D. (Community Science) in Extension Education and Communication Management degree course, students must have the eligible qualifications specified by the university. Applications should be submitted in the official form, which will be available from the University Registrar after an admission notification is released. The admissions shall be regulated and made in accordance with the rules and regulations in force.

    Future Career

    • The EECM Ph.D. program opens diverse career opportunities in education, research, and rural development. Graduates can become professors, research scientists in ICAR institutes, curriculum developers, or training coordinators. They can serve as Agricultural Extension Officers, Rural Development Officers, or Communication Specialists in ministries and KVKs. Opportunities also include roles in SAUs, ICT-based rural services, and content creation for platforms like DD Kisan and Krishi Darshan.

    Student Experiences

    " I am Dr. K. Keerthi, a proud alumna of PJTSAU, where I completed my UG, PG, and Ph.D. in Extension Education and Communication Management. My academic journey equipped me with deep insights into participatory extension, communication, and rural development. During my M.Sc., I collaborated with ICRISAT to study the impact of MGNREGA on asset sustainability in Andhra Pradesh. My Ph.D. focused on designing the Academic Information Management System (AIMS), later adopted university-wide as the Student Academic Performance Repository (SAPR). The mentorship and support from PJTSAU faculty shaped my career and commitment to bridging research with grassroots realities. I remain deeply grateful to the university for its lasting impact on my professional life. "

    – Dr.K.Keerthi.

    " I take the pride in being an alumna of the School of Agribusiness Management, PJTAU. My experience at SABM has been highly enriching with great exposure through SIP, Projects and guidance from experienced professors. The classroom environment is stimulating and fosters my learning. Regarding placements many peers secured roles in top organizations like Coromandel International, Nandini (Karnataka Milk Federation), Safe Harvest, and various financial institutions, while some started their careers in government sectors. I am working as a Territory Manager at BAYER CROP SCIENCE. I sincerely thank SABM department for providing me the confidence, knowledge, and skills essential for succeeding in the industry. "

    – Aparna.B

    Doctoral in Extension Education & Communication Management

    Doctoral Course Work

    For the Ph.D. program, students must complete a minimum of 101 credits. This includes 12 credits in their major subject, at least 6 credits in a minor subject, and 5 credits in supporting courses. They are also required to complete 2 credits in common courses and attend a 1-credit seminar. A major part of the program is the thesis research, which carries 75 credits. Additionally, students must pass 1 credit Oral Comprehensive Examination.

    Doctoral thesis research

    After completing the courses in the first year, the students start their thesis research. Each student is assigned to an experienced faculty, approved by the Dean of Post-Graduate Studies, who would guide the student on his/ her choice of research topic for a minimum of two years period.

    Research internship

    The students are exposed to several scientific events like symposia and conferences. Many are encouraged to have internship training at other institutes for a couple of months, either in India or abroad.

    Department Photo and Video

     

     

    Major Courses Offered in the Department
    Code/Course No Course Title Credit
    EECM 601** Managerial Skills for Extension Professionals 3(2+1)
    EECM 602 Impact Assessment of Development Programmes 3(1+2)
    EECM 603** Scaling Techniques for Behaviour Research 3(1+2)
    EECM 604 Design and Development of e-Extension Project 3(0+3)
    EECM 605 Sustainable Livelihood Systems 2(2+0)
    EECM 606 Extension Research Project Management 3(1+2)
    EECM 607 Media Application and Product Promotion 4(2+2)
    EECM 608 Advocacy and Behavior Change Management 3(1+2)
    EECM 691 Doctoral Seminar I 1(1+0)
    EECM 692 Doctoral Seminar II 1(1+0)
    EECM 699 Doctoral Research 75
    OCE Oral Comprehensive (Qualifying) Examination 1(1+0)

    **Compulsory for Doctoral Program

    Minor Courses Offered in the Department
    Code Course Title Credit
    FN-603 Nutrition and Agricultural Interface 3(3+0)
    FN-604 Global Nutritional Problems 2(2+0)
    FN-606 Maternal and Child Nutrition 2(2+0)
    Courses in Supporting Subject
    Code Course Title Credit
    STAT 522 Data Analytics using Statistical Packages 3(2+1)
    FN 610 Recent Trends in Food Science and Technology 3(3+0)
    Common Courses
    Code Course Title Credit
    AEC 610 Research and Publication Ethics 2(2+0)
    10) Teaching Staff Details
    Name Designation Specialization Contact No Email Date of Retirement
    Dr. M. Preethi Professor and University HoD, EEI Extension Education & Communication Management 9440310664 preethi.manukonda@gmail.com 31.01.2032
    Dr. M. Prasuna Professor & Head Extension Education & Communication Management 8096495161 prasuna.nanne@gmail.com 31.07.2032
    Dr. R. Neela Rani Professor / Principal Scientist (Extn.), AICRP-WIA Extension Education & Communication Management 9550704672 neelar47@gmail.com 30.08.2034