Introduction

EXTENSION EDUCATION AND COMMUNICATION MANAGEMENT

The Department of Extension Education and Communication Management (EECM) equips students to effectively communicate technological advancements for improving the quality of life in rural and tribal communities, with a focus on women and children. Through training in conventional and digital media, students learn content creation and dissemination. Rooted in a multidisciplinary approach, EECM supports farming communities by promoting sustainable development, capacity building, and skill enhancement, aligning with evolving needs in Home Science and global extension systems.

    Why this Programme?

    The program aims to develop skilled professionals in Extension Education and Communication Management for agricultural and rural development. It builds globally competitive human resources to lead research and policy initiatives. Students engage in research on topics like ICT in agriculture, behavioral change, gender, and rural entrepreneurship. The focus is on innovative, impact-driven research aligned with national and global development goals.

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    Aim of the Programme

    • The Master’s programme in Extension Education and Communication Management follows ICAR guidelines and offers key courses like Technology Transfer, Communication Skills, and Participatory Programme Management. The curriculum combines modern concepts with practical fieldwork taught by experienced faculty. It aims to equip students with research skills and prepare them for independent work in advanced areas of the discipline.

    Student Experiences

    "I am Lopamudra Mohapatra, an ICAR student who completed post-graduation in Home Science Extension and Communication Management in 2020 from PJTSAU, Hyderabad. I’m proud to be part of this esteemed university, which offers a supportive academic environment, experienced faculty, and excellent research facilities. The well-structured curriculum emphasized both practical and research skills. Opportunities for seminars, co-curricular activities, and overall personality development made it a great place to learn and grow. "

    – Shaik Roshni

    " I take the pride in being an alumna of the School of Agribusiness Management, PJTAU. My experience at SABM has been highly enriching with great exposure through SIP, Projects and guidance from experienced professors. The classroom environment is stimulating and fosters my learning. Regarding placements many peers secured roles in top organizations like Coromandel International, Nandini (Karnataka Milk Federation), Safe Harvest, and various financial institutions, while some started their careers in government sectors. I am working as a Territory Manager at BAYER CROP SCIENCE. I sincerely thank SABM department for providing me the confidence, knowledge, and skills essential for succeeding in the industry. "

    – Aparna.B

    Application and Admission

    To get admission into the M.Sc. (Community Science) in Extension Education and Communication Management degree course, students must have the eligible qualifications specified by the university. Applications should be submitted in the official form, which will be available from the University Registrar after an admission notification is released. The admissions shall be regulated and made in accordance with the rules and regulations in force.

    Future Career

    • A Master’s in Extension Education and Communication Management opens diverse career opportunities in academics, research, and rural development. Graduates can work as faculty in universities, scientists in ICAR institutes, or training coordinators. They can take up roles like Extension Officer, Development Communication Specialist, or ICT Expert in ministries, KVKs, and SAUs. Careers in content creation for agricultural media and tele-advisory services are also promising.

    Masters in Extension Education & Communication Management

    Master Course Work

    The Master’s program includes two semesters of coursework followed by research. Students must complete 20 major credits, 9 minor credits, 5 supporting credits, a 1-credit seminar, and 30 research credits. Additionally, 6 compulsory non-credit courses are required.

    Master's Thesis Research

    After completing first-year coursework, students begin thesis research under the guidance of an advisory committee chaired by a faculty member approved by the Dean. The committee helps select the research topic and oversees progress toward completing 30 research credits. Students submit their thesis after fulfilling coursework, research credit requirements, and passing the qualifying exam.

    Department Photo and Video




    Major Courses (EECM Department)

    Course No Course Title Credits
    EECM 501 Global Extension Systems 3(3+0)
    EECM 502 Development Communication 3(2+1)
    EECM 503* ICT and New Media 4(1+3)
    EECM 504* Technology Transfer and Management 3(1+2)
    EECM 505* Dynamic Communication Skills 3(1+2)
    EECM 506 Participatory Programme Management 3(1+2)
    EECM 507 Organizational Development and HRD 2(1+1)
    EECM 508 Educational Technology 3(2+1)
    EECM 509 Group Dynamics 2(2+0)
    EECM 510 Community Development and Outreach 3(2+1)
    EECM 511* Climate Change Management 2(1+1)
    EECM 512 Gender Sensitization for Empowerment 2(1+1)
    EECM 513 Special Project – Outsourcing for Media Product Development 2(0+2)
    EECM 591 Master’s Seminar 1(1+0)
    EECM 599 Master’s Research 30

    Minor Courses Offered in the Department

    Course No Course Title Credits
    FDNT 502 Public Health and Nutrition 3(2+1)
    FDNT 512 Food Processing Technology 3(2+1)
    FDNT 508 Nutrition Counselling 2(0+2)

    Other Course Requirements

    Category Credits
    Minor Departments 08
    Supporting Departments 06

    Supporting Courses

    Course No Course Title Credits
    CSC 500 Research methodology 3(2+1)
    STAT 502 Statistical methods for applied sciences 4(3+1)

    Common Courses (05 credits)

    Course No Course Title Credits
    PGS 501* Library and Information Services 1(0+1)
    PGS 502* Technical Writing and Communications Skills 1(0+1)
    PGS 503* Intellectual Property and its Management in Agriculture 1(1+0)
    PGS 504* Basic Concepts in Laboratory Techniques 1(0+1)
    PGS 505* Agricultural Research, Research Ethics and Rural Development Programmes 1(1+0)